Poputepipikku Kinen

On April 26, 2018, Japan Racing Association's Umabi.jp website launched the Pop Team Epic Kinen campaign, where users can create a customized avatar of either Popuko or Pipimi as a virtual spectator. It also hinted a surprise to be revealed when a number of avatars reaches one million. As the number reached one million in late May 2018, the JRA released a branded webisode on 14 June 2018. Produced…